MIGHTY

PROTEIN

I teamed up with Maple Leaf Foods to promote their new Mighty Protein product and showcase what it really means to lock in. Through the campaign, we highlighted the mindset, discipline, and daily habits behind high performance.

A person wearing a black cycling helmet with white and black designs, black sunglasses, and a black jacket with various logos, looking down at a runner's bib with race information.
A person's feet wearing black sneakers standing in front of colorful greeting card banners on a dark surface.

Locked in

One of my proudest collaborations was with Maple Leaf Foods for the launch of Mighty Protein. Together with my team, I produced a three part video campaign built around the “Lock In” mindset, a phrase that genuinely connected with me and naturally aligned with the product.

What made this project special was the creative freedom behind it. I wanted to bring my own aesthetic and storytelling approach into the partnership rather than create traditional influencer content. The goal was to show how the product fit organically into my lifestyle and daily routine, while inviting both brands and audiences into my world.

The campaign generated over 3.4 million views across platforms, showing the impact of authentic storytelling and the strength of my personal brand.

STILL LOCKED IN
what's in my bag?
A person wearing a helmet and sunglasses is biting into a snack bar, smiling, in a dark environment.