LULUlemoN

X Team Canada

My collaboration with Lululemon was built around the Olympic Games and the identity of Team Canada. As an ambassador for the brand, I had the opportunity to help showcase the official athlete kit for the Milano Cortina Olympics through a campaign blending performance, design, and the representation of Canadian sport on a global stage.

A man with dark hair and a light skin tone wearing a red sweater with white specks and brown pants, sitting in a dark studio setting with a gradient background.
A male athlete wearing a black puffer jacket, a black beanie with a red maple leaf logo, reflective sunglasses, and a maroon scarf with red maple leaves, standing indoors in a dimly lit space.

Project

My collaboration with Lululemon was part of their Cut From The Cold campaign created alongside Team Canada for the Milano Cortina Olympic Games. Over the course of the year long partnership, we worked on a series of photoshoots and social media content showcasing the official athlete kit through movement, storytelling, and performance.

This collaboration meant a lot to me. Representing a Canadian brand on the Olympic stage is something I take great pride in. Beyond the campaign itself, it was an opportunity to be part of a project that celebrated both sport and identity in a creative and authentic way.

CUT from the cold
Two athletes in dark green, insulated jackets standing on stairs in a concrete structure, with one woman on the right and one man on the left, both looking at the camera.
“Being cut from the cold means it shaped me. the way i train. the way i think. the way i show up. i’m not just from canada. i’m made by it.”
— William Dandjinou
A man in a red sweater with snowflake patterns, red sneakers, and dark pants stands in a misty or foggy environment with a dark, textured background.

Fall 2026

For lululemon’s Fall 2026 collection, I stepped in front of the camera for a campaign built around movement, self-expression, and always finding new ways to grow. The idea really connected with me: keep moving, keep exploring, and keep challenging what’s next.

“As an athlete, as an individual, I want to work on so many things.”

The collection is made to feed that momentum, with workout gear designed for wherever you decide to take it next.

Fall 26